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Thinking Social Media Marketing?

Study with us.

  • Learn how to engage with a range of clients and stakeholders
  • Create content for digital outlets that is consistent with branding and marketing objectives
  • Develop, implement and monitor a comprehensive social media marketing strategy
  • Study to suit your lifestyle with our flexible study options
  • Gain a nationally recognised social media marketing qualification respected by the industry

10118NAT Diploma of Social Media Marketing

10118NAT Diploma of
Social Media Marketing

Update Your Status & Become a Social Media Marketing Expert

Becoming accredited in social media marketing can help you:

  • Drive your business forward and increase revenue
  • Up-skill and take your career to the next level
  • Get an in demand skill set that gives you a unique point of difference in the job market

Find out more about this exciting & dynamic new social media course in the tabs below.

Course Overview
Course Structure
Study & Assessment
Example Schedule

Overview

This course will give you the social media and digital marketing knowledge and skills required to succeed within roles such as digital manager and social media marketing manager.

The world of digital marketing is growing exponentially and providing challenging yet exciting career opportunities for those looking to keep up with the curve. A nationally recognised and industry respected course, the 10118NAT Diploma of Social Media Marketing presents a fantastic opportunity for existing industry professionals to add to their repertoire or for those looking to explore a new career.

From development to implementation, monitor and review, you will gain the confidence required to execute social media and digital marketing strategies, tailored to an organisation’s brand identity and marketing objectives.

You’ll learn to:

  • Review and evaluate the existing business, operational and marketing strategies and their applicability to social media
  • Understand the benefits of each mainstream social media platform and how to utilise them beneficially for the organisation
  • Tailor social media and digital marketing strategies to a range of clients and stakeholders
  • Align an organisation’s vision, mission, values and objectives with the social media and digital marketing strategy
  • Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives
  • Manage the business’ social media, email marketing and digital profiles effectively to increase brand awareness and generate revenue
  • Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met
  • Manage a team to develop and present a comprehensive social media marketing strategy, implementation plan and strategic review process

 

 

 

Subject list for 10118NAT Diploma of Social Media Marketing

There are 8 units of competency in the 10118NAT Diploma of Social Media Marketing delivered across three stages. Students will be supported throughout the program via one-on-one Trainer support, online eLearning, live and recorded web-tutorials, live chats and forums which are aimed at supporting individual learner needs. Australis College will integrate the activities, bringing together a number of units that reflect real industry outcomes and processes.

In order to obtain this qualification, you must successfully complete the following 8 units of competency:

Unit of Competency
Unit of Competency Code
Stage One
Plan, implement and manage blog and content marketing SMMBCM501A
Interpret market trends and developments BSBMKG507
Establish and build a strong personal brand in social media SMMBPB504A
Stage Two
Plan, implement and manage email marketing SMMEMS505A
Plan, implement and manage mainstream social media marketing strategies SMMMSM502A
Stage Three
Plan, implement and manage niche social media marketing strategies SMMNSM503A
Establish and adjust the marketing mix BSBMKG502
Conduct a marketing audit BSBMKG515

 

Assessment methods

As you progress through the units there will be opportunities for you to test your own learning by completing a number of general questions and activities, such as Multiple Choice and Short Answer Questions, Projects, Case Studies, Practical Tasks and Observations. At the end of each unit, you will be formally assessed by your Assessor.

All written and recorded evidence requirements are to be uploaded to the Australis College online portal. This evidence will form part of your competency assessment. As such online study is a key element of the Australis training methodology, you will you need to have access to and competency with a computer and the internet. Where this provides you key challenges please discuss this with your course consultant.

Blended Learning

Blended Learning combines the flexibility of online learning with the practical support of face-to-face (only available for certain courses), or live training via web tutorials, online forums and interactive e-learning.

Find Out More

Recognition of Prior Learning

Get credit for your existing experience. RPL (Recognition of Prior Learning) recognises the skills and knowledge you’ve gained through work and life experiences and maps the evidence of these against the criteria for individual units of competency.

Find Out More

 

The below images show an example timetable for Social Media Marketing, illustrating availability of webinars and online group participation. You will always be able to access your trainer via email, Skype or over the phone if you have any questions.

Monday
12-2pm Live Chat
Open questions
8am
10am
Noon
2pm
4pm
6pm
8.30-9.30am Online Training
Welcome to new students
Tuesday
3-5pm Live Chat
Open questions
8am
10am
Noon
2pm
4pm
6pm
1-2pm Online Training
Plan, implement and manage blog and content marketing
Wednesday
12-1pm Online Training
Interpret market trends and developments
8am
10am
Noon
2pm
4pm
6pm
9-11am Live Chat
Open questions
3-4pm Online Training
Welcome to new students
Thursday
2-4pm Live Chat
Open questions
8am
10am
Noon
2pm
4pm
6pm
10-11am Online Training
Conduct a marketing audit
Friday
11am-1pm Live Chat
Open Questions
8am
10am
Noon
2pm
4pm
6pm
9-10am Online Training
Establish and adjust the marketing mix

Update Your Status & Become a Social Media Marketing Expert

Becoming accredited in social media marketing can help you:

  • Drive your business forward and increase revenue
  • Up-skill and take your career to the next level
  • Get an in demand skill set that gives you a unique point of difference in the job market

Find out more about this exciting & dynamic new social media course in the tabs below.

Course Overview Course Overview

Overview

This course will give you the social media and digital marketing knowledge and skills required to succeed within roles such as digital manager and social media marketing manager.

The world of digital marketing is growing exponentially and providing challenging yet exciting career opportunities for those looking to keep up with the curve. A nationally recognised and industry respected course, the 10118NAT Diploma of Social Media Marketing presents a fantastic opportunity for existing industry professionals to add to their repertoire or for those looking to explore a new career.

From development to implementation, monitor and review, you will gain the confidence required to execute social media and digital marketing strategies, tailored to an organisation’s brand identity and marketing objectives.

You’ll learn to:

  • Review and evaluate the existing business, operational and marketing strategies and their applicability to social media
  • Understand the benefits of each mainstream social media platform and how to utilise them beneficially for the organisation
  • Tailor social media and digital marketing strategies to a range of clients and stakeholders
  • Align an organisation’s vision, mission, values and objectives with the social media and digital marketing strategy
  • Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives
  • Manage the business’ social media, email marketing and digital profiles effectively to increase brand awareness and generate revenue
  • Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met
  • Manage a team to develop and present a comprehensive social media marketing strategy, implementation plan and strategic review process

 

 

 

Course Structure Course Structure

Subject list for 10118NAT Diploma of Social Media Marketing

There are 8 units of competency in the 10118NAT Diploma of Social Media Marketing delivered across three stages. Students will be supported throughout the program via one-on-one Trainer support, online eLearning, live and recorded web-tutorials, live chats and forums which are aimed at supporting individual learner needs. Australis College will integrate the activities, bringing together a number of units that reflect real industry outcomes and processes.

In order to obtain this qualification, you must successfully complete the following 8 units of competency:

Unit of Competency
Unit of Competency Code
Stage One
Plan, implement and manage blog and content marketing SMMBCM501A
Interpret market trends and developments BSBMKG507
Establish and build a strong personal brand in social media SMMBPB504A
Stage Two
Plan, implement and manage email marketing SMMEMS505A
Plan, implement and manage mainstream social media marketing strategies SMMMSM502A
Stage Three
Plan, implement and manage niche social media marketing strategies SMMNSM503A
Establish and adjust the marketing mix BSBMKG502
Conduct a marketing audit BSBMKG515

 

Assessment methods

As you progress through the units there will be opportunities for you to test your own learning by completing a number of general questions and activities, such as Multiple Choice and Short Answer Questions, Projects, Case Studies, Practical Tasks and Observations. At the end of each unit, you will be formally assessed by your Assessor.

All written and recorded evidence requirements are to be uploaded to the Australis College online portal. This evidence will form part of your competency assessment. As such online study is a key element of the Australis training methodology, you will you need to have access to and competency with a computer and the internet. Where this provides you key challenges please discuss this with your course consultant.

Study & Assessment Study & Assessment

Blended Learning

Blended Learning combines the flexibility of online learning with the practical support of face-to-face (only available for certain courses), or live training via web tutorials, online forums and interactive e-learning.

Find Out More

Recognition of Prior Learning

Get credit for your existing experience. RPL (Recognition of Prior Learning) recognises the skills and knowledge you’ve gained through work and life experiences and maps the evidence of these against the criteria for individual units of competency.

Find Out More

Follow our easy online application process.

Get Started Now! Get Started Now!

Enter your details and one of our friendly course consultants will be in touch.

Ask a Question Ask a Question
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