5 Steps to Kickstart a career in Social Media Marketing!

Posted on

Are you looking to get ahead of the curb and start a career in one of the most in-demand industries in Australia?

If you have a way with words and a business-savvy, analytical mind, a career in social media marketing could be right up your alley!

Recent studies show that almost one-third of the world’s population currently have access to social media. This online shift means that marketing agencies are targeting social media platforms in a big way, producing more jobs for bright young marketing minds than ever before.

Data compiled from LinkedIn shows that there has been a massive increase in demand for social media jobs over the last 7 years, with salaries ranging from $45,000 to $130,000 a year.

So what should you be doing to kick start your career as a social media marketing specialist? Here are a few simple steps to get you started.

1. Determine your goals

If you’ve decided that social media marketing is the career for you, be specific about exactly what you want to achieve. Are there any causes or brands that you feel strongly about and would like to market to the public? Would you like to work freelance or as part of an agency marketing team? Do you want to work from home or travel? Once you have your goals worked out in your mind, you can start taking steps to achieve them.

2. Get educated

Studying a Diploma of Social Media Marketing (10118NAT) will give you all the relevant skills and information you’ll need to start working, as well as providing you with a network of industry leaders and specialists to help broaden your job prospects through meaningful relationships.

 3. Set your objectives

Now that you have your end goals and your qualification, you can start setting smaller, time-specific objectives to help you achieve those goals. These can be things like, ‘improve my social media presence by posting at least two social media statuses a day’ or ‘apply for at least one marketing internship a week.’ These objectives are important because they keep you motivated and allow you to keep track of your progress.

4. Gain experience

Always be looking for opportunities to improve your skillset and build working relationships. If you volunteer for any organizations or already work for a business, ask if they have a social media presence and if the answer is no, offer to set one up for them free of charge! The same goes for friends and family members who own small businesses. Remember, any work that you do can be used in a digital portfolio to show to potential employers- so no project is too big or too small.

5. Keep learning

Spend A LOT of time on social media – but spend your time wisely. Follow companies and individuals that you think have a great online presence and use them for your own inspiration. Take note of any social media marketing campaigns that you see and find appealing and make note of the techniques that you thought worked or didn’t work.

So there you have it!

It really is that easy to start your career in social media marketing, but you don’t have to do it alone. At Australis College, we will do everything we can to help you achieve your goals and make your dream career a reality.


Click here to find out more about our Diploma of Social Media Marketing and take the first step towards your new career today!