Any Colour As Long As It’s Black

Posted on , in Enterprise Solutions

Henry Ford’s famous quote, about his Model T Ford was, “Any customer can have a car painted any colour that he wants, so long as it is black.”

This quote was indicative of the automotive industry move into production line construction which resulted in cost reduction and the affordability of the car for the masses. The Model T only came in black because the production line required compromise so that efficiency and improved quality could be achieved. Spraying different colours would have required a break in the production line, meaning increased costs, more staff, more equipment, a more complicated process, and the risk of the wrong colour being applied.

Ford had built 15 million Model Ts by the time the production line was closed down in 1927 – all of them essentially identical!

But times have changed. Imagine if there was only one type of car! Car buyers now demand choice – different makes, models, colours, styles and options.

In relation to Social Media Marketing, the same can be said of Content Marketing. Users are demanding more appealing and interesting content than ever before – they have had enough of boring factual blogs and want to be told an engaging story.

Trends are also suggesting that in future, users will embrace new aspects of blog content – both sharing content and interacting with other people’s content.

Content Marketing Trends

  1. Free content downloads
    Many businesses offer free content for download in exchange for a user’s email address. This ‘lead generator’ not only increases the businesses database and allows highly targeted email marketing campaigns, it is also used by business to establish authority, thought-leadership and expertise. It is a unique source of branding that serves as an additional avenue for reusing high quality content. The trend towards free content downloads will intensify in coming years.
  2. Infographics
    Infographics are visual representations of information, ideas or concepts. These visuals usually receive higher engagement than other forms of blog content, such as simple images. Free online creation tools, such as Canva, allow users to create visuals for any social media marketing avenue – from infographics for blogs, to Instagram hero images and everything in between. Expect the use of infographics to grow in popularity.
  3. Interactive content
    Interactive content comes in many shapes and sizes, however most commonly includes polls, surveys, trivia-like questionnaires, data and informative calculators, and assessments. Human beings have the urge to test themselves, compete against others, share knowledge, be curious and simply have fun. This makes interactive content extremely effective by transforming plain and simple blogs into effective lead generation tools.
  4. User-generated content
    A businesses customers are often their biggest asset. Customers offer valuable reviews and recommendations that other people can read when selecting between organisations. There are many new technologies that have surfaced to assist organisations receive a higher number of reviews, such as WP Customer Reviews and Yotpo. These tools can be integrated into your blog, website or even social media profile to encourage ‘fans’ and existing customers to share their experience with their peers. Many organisations also utilise consumer competitions, such as an Instagram photo competition, to stimulate engagement and create a stockpile of content that can be used at a later date.
  5. Higher content marketing budgets
    As brands become more aware of the importance of content marketing, budgets to develop and distribute content are increasingly substantially. According to the Content Marketing Institute, 58% of business to business (B2B) marketers will increase their budget for content marketing significantly over the next 12 months. With this, demand for specialist content marketing agencies is increasing rapidly.

Is your Content Marketing cutting edge? Does your Social Media Marketing content engage and inspire your prospects and customers?

Australis College is offering an intensive Social Media Marketing program aimed at providing businesses and individuals with the marketing knowledge, skills and tools to make social media marketing an important part of your future. Click here for more information and to get started today.