Artistic DifferencesPosted on , in Enterprise Solutions
History is littered with famous artistic rivalries fuelled by opinions and the debates over which medium is better, or which is the superior method. Apparently, Da Vinci and Michelangelo had quite a hatred for each other. And what Leonardo suggested should be done to Michelangelo’s Statue of David should be confined to farm animals!
Whilst (most) artists may agree to disagree, once they have chosen their preferred canvas and painting medium, as a general rule, they stick to it in a life-long endeavour to become a master of their art.
In Social Media Marketing there are similar style debates. A common one is around the choice of social media networks – Facebook versus LinkedIn versus Twitter versus Instagram etc etc etc.
Another area of opinion and choice is around Blogging Platforms.
What is a Blogging Platform?
Blogging platforms are the software you use to create a blog and publish your content on the internet. And selecting the most suitable ‘blogging platform’ is key to your success on social media.
Blogging platforms now offer detailed customisation and functionality, such as sorting content by category or date posted, pop-ups, downloadable content, live chat functionality, ecommerce capabilities, and much more. These offerings will continue to be rolled out making it easy for anyone to create a blog.
Some of the most popular blogging platforms currently used around the world include: –
Selecting the best blogging platform
Selecting the most appropriate blogging platform is important. With so many different options out there, it’s crucial that the one you select correctly aligns to your content marketing objectives.
Consider the following factors:
- Usability and the availability of customisation tools. These can help your content marketing objectives faster.
- Your budget. Are you willing to pay for the customisation tools, or do you prefer a free platform that offers less flexibility? Often organisations start with the free version and later upgrade to the paid platforms as required, however the migration from one platform to the next can time consuming and expensive.
- The importance of search engine optimisation. Where the primary objective of blogging is to improve your search engine rankings, you should select a blogging platform that reports on the content’s SEO performance and suggests ways to improve it. This can include editing headings and keywords, entering alt text for images and linking all pages to Google Analytics.
- Social media integration. Finally, the selected platform you choose should possess the ability to connect (via APIs) to mainstream social media networks. This allows your content to be quickly reformatted and sent to your social media profiles.
If you’re just getting started, and/or prefer to go with the largest and most popular platform, WordPress is your best option.
Are you using a Blogging Platform to assist with your content and social media marketing? Are you getting the best out of your content?
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