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Following the Plan

Posted on , in Social Media Marketing

At one juncture in my life I decided an adult thing to do would be to have a wine collection. The main reason for this was that I had joined a wine club, become overzealous in my ordering and built …

Measuring the Right Things

Posted on , in Social Media Marketing

One of my first ‘real’ jobs was working in a customer service centre for a large insurance company. The role of the customer service team members was to take customer calls and address their queries. Customer-Focus was a mantra for …

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