Case Study: Wade Foxx – what it means to be an influencer

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Wade Foxx the founder of urSOCIAL says his main focus is to help business’s obtain a high level platform via social media marketing.

The journey all began in 2013 when Wade launched Moda Creative. The boutique agency’s purpose was to turn strong role models into powerful brand advocates and grow brands via their own social media marketing platforms.

Sensing the potential growth of Instagram as a brand market place, he succeeded to not only help business’s create a presence online- he drove towards creating interactive communities where opinions matter.

With ongoing success in his field and constant growth within the social media space, his main focus was to obtain a high level understanding of each company’s vision. With this research he created a personalised marketing strategy to share their mission and build a strong community around the brand for an effective social media marketing campaign.

With so many people asking Wade about social media marketing, he launched to specialise in digital strategy, content creation & social media management for fashion, beauty and lifestyle brands.

Today urSocial represents companies such as Anytime fitness, Honey & Beau, Booki Brow Co, James McCabe Watches & many more.


Follow Wade


Instagram: @wadefoxx

Facebook: @wadefoxx

Snapchat: wadefoxx


Photographer: Stephane Spatafora 

Stylist: Kyah Bell