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Professional Certificate in Social Media Marketing

Transform your social media passion into a Career!

This Professional Development course will provide you with the skills to execute social media and digital marketing strategies, tailored to an organisation’s brand identity and marketing objectives.

This professional development course is perfect for those who do not want or need a formal Diploma, but instead are just seeking the skills and knowledge required to create and execute Social Media strategies.

The course gives you access to the first five subjects of the 10118NAT Diploma of Social Media Marketing, and access to the trainers, without the costs or other hoops associated with enrolling in formal qualifications.

NOTE: You can attempt the formal assessments, but you will not be assessed unless you upgrade to the 10118NAT Diploma of Social Media Marketing. You will, however, receive a Professional Development Certificate if you work through all five subjects.

You will learn to:

  • Review and evaluate existing marketing strategies and their applicability to social media
  • Better understand both mainstream and niche social media platforms and how to use them for business
  • Tailor social media and digital marketing strategies for clients and stakeholders
  • Align strategies to organisational vision, mission, values and objectives
  • Write and develop content for digital publication
  • Manage social media, email marketing and digital profiles to increase brand awareness and revenue

Career Information

Please read our blog on Social Media Managers for career information.

There is a range of career outcomes for graduates, including:

  • Content Marketing Manager
  • Social Media Consultant/Co-ordinator
  • Digital Marketing Assistant
  • Communications Assistant

Duration

You will have access to the course content for 12 months.

Delivery & Support

This course is delivered online and can be commenced anytime.

There are no formal assessments as this is a Professional Development course, however, you can upgrade by enrolling into the nationally recognised 10118NAT Diploma of Social Media Marketing later (if you would like a formal outcome).

Subject list

There are five subjects in this course. These subjects simulate the process of implementing a social media marketing strategy.

1 – Blog and Content Marketing

2 – Social Media Marketing Strategies (Mainstream platforms)

3 – Social Media Marketing Strategies (Niche platforms)

4 – Personal Branding

5 – Email Marketing

Assessment

There is no assessment as this is a Professional Development course.

As the five subjects are mapped to Units of Competency taken from the 10118NAT Diploma of Social Media Marketing, you will be able to see (and do) the formal assessments for these subjects, but you will only be assessed if you upgrade to the full qualification.

There are no education requirements to enrol in this course, however, we recommend you have language, literacy and numeracy skills sufficient to allow you to interpret documents, prepare written reports and prepare budget spreadsheets.

You need access to an internet-connected computer for the duration of the course.

You also need sufficient computer skills to navigate digital channels and social media platforms.

Option 1: Upfront

$1,100 (including GST)

Option 2: Corporate

For group enrolments, please call our Partnership Manager on 0411 597 927 or enter your details here .

How do I Enrol?

  • Phone 1300 887 991 and speak with a Course Consultant
  • For group enrolments, contact our Partnership Manager on 0411 597 927 or enter your details here.

Reasons to study the Professional Certificate in Social Media Marketing with Australis College:

Award-Winning Trainers

Our Social Media trainers are skilled and current industry practitioners who will ensure you graduate with the real-world knowledge needed to succeed in this ever-changing industry. This includes the award-winning Renee Dembowski (founder of Social Butterfly Marketing, Winner ‘Most Innovative Use of Social Media Marketing Australasia’, Finalist 2019 QLD VET Trainer of the Year) and the incredible Michelle Badato (Digital Marketing Strategist).

But wait….there’s more!

Your time and your career are too important to risk with the wrong training provider.

For more details on choosing a provider, please also take a look at Why Australis?