10118NAT Diploma of Social Media Marketing

Transform your social media passion into a Career!

This world-first nationally recognised qualification will provide you with the skills you need to design and implement social media marketing strategies.

The world of digital marketing is booming, providing challenging and exciting career opportunities for those willing to continually evolve. This course is perfect for those seeking to join the industry, or for professionals looking to grow their existing skills and gain formal recognition.

From development to implementation, you will gain the confidence required to execute social media and digital marketing strategies, tailored to an organisation’s brand identity and marketing objectives.

You will learn to:

  • Review and evaluate existing marketing strategies and their applicability to social media
  • Better understand mainstream social media platforms and how to use them for business
  • Tailor social media and digital marketing strategies for clients and stakeholders
  • Align strategies to an organisation’s vision, mission, values and objectives
  • Write and develop content for digital publication
  • Manage social media, email marketing and digital profiles to increase brand awareness and revenue
  • Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met
  • Manage a team to develop and present a comprehensive social media marketing strategy, implementation plan and strategic review process

Career Information

There is a range of career outcomes for graduates, including

  • Content Marketing Manager
  • Social Media Consultant/Co-ordinator
  • Digital Marketing Assistant
  • Communications Assistant


This course is delivered online and can be commenced anytime.

Enrolment includes access to the online learning platform and Facebook support group. Premium Diploma enrolments also include access to a personal Social Media Mentor.

Subject list

There are eight subjects in the 10118NAT Diploma of Social Media Marketing

The five core Social Media subjects simulate the process of implementing a social media marketing strategy. The remaining three subjects are Business & Marketing electives.


There are no exams.

You test your learning by completing optional quiz questions and activities throughout the course, plus an open book self-paced assessment activity at the end of each subject.

If you already have the skills and knowledge required to attain any (or all) of these subjects, you might like to enrol as ‘Assessment Only’. This Recognition of Prior Learning means you don’t have to study those subjects again, instead just doing the assessments for a reduced course price. For more details please speak with the Course Consultants.


This course has been recognised by a number of leading Higher Education Providers as providing credit towards University Degrees. Please contact us for more details.

You need access to an internet-connected computer for the duration of the course.

You need sufficient computer skills to navigate digital channels and social media platforms. We also recommend you have language, literacy and numeracy skills sufficient to allow you to interpret documents, prepare written reports and prepare budget spreadsheets.

You may be required to provide enrolment documentation and Identification to complete your enrolment. Depending on your circumstances you may also be required to supply copies of previous qualifications, Year 12 Senior Secondary Certificate of Education, or complete a Core Skills assessment to help ensure the course is suitable for you.

If you have any concerns about meeting these requirements, please speak with a Course Consultant before enrolling.

Reasons to study the 10118NAT Diploma of Social Media Marketing with Australis College include:

Award-Winning Trainers

Our Social Media trainers are skilled and current industry practitioners who will ensure you graduate with the real-world knowledge needed to succeed in this ever-changing industry. This includes the award-winning Renee Dembowski (founder of Social Butterfly Marketing, Winner ‘Most Innovative Use of Social Media Marketing Australasia’, Finalist 2019 QLD VET Trainer of the Year) and the incredible Michelle Badato (Digital Marketing Strategist).

Course Content

Our course not only includes standard Social Media Diploma content but also additional materials authored by Australis and other industry experts, covering multiple marketing and business topics.

We also provide a range of elective topics (depending on your enrolment option) for you to choose from, allowing you to design your course to match your particular needs and interests.

But wait….there’s more!

Your time and your career are too important to risk with the wrong training provider.

For more details on choosing a provider, please also take a look at Why Australis?


The course runs for 18 months but you can complete faster than this if you wish.

Pricing Options

$3,900 with interest-free payment plans available.

SPECIAL ** Make it a DOUBLE DIPLOMA! Add the BSB50215 Diploma of Business for a combined price of only $4,380 via a $600 deposit + $275 pm x 18 months.

For those seeking a personalised high-level support option, upgrade to the Premium Diploma which includes 15 x 30-minute sessions with your very own Social Media Mentor. Only $5,445 via a $600 deposit + $285pm x 18 months.

How do I Enrol?

Course Brochure

To download a brochure CLICK HERE.