10118NAT Diploma of Social Media Marketing

Transform your social media passion into a Career!

This world-first nationally recognised qualification, the Diploma of Social Media Marketing, will provide you with the skills you need to design and implement social media marketing strategies.

The world of digital marketing is booming, providing challenging and exciting career opportunities for those willing to continually evolve. This course is perfect for those seeking to join the industry, or for professionals looking to grow their existing skills and gain formal recognition.

From development to implementation, you will gain the confidence required to execute social media and digital marketing strategies, tailored to an organisation’s brand identity and marketing objectives by completing the Diploma of Social Media Marketing.

You will learn to

  • Review and evaluate existing marketing strategies and their applicability to social media
  • Better understand mainstream social media platforms and how to use them for business
  • Tailor social media and digital marketing strategies for clients and stakeholders
  • Align strategies to an organisation’s vision, mission, values and objectives
  • Write and develop content for digital publication
  • Manage social media, email marketing and digital profiles to increase brand awareness and revenue
  • Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met
  • Manage a team to develop and present a comprehensive social media marketing strategy, implementation plan and strategic review process

Career Information

Please read our blog on Social Media Managers for career information.

There is a range of career outcomes for graduates of the Diploma of Social Media Marketing, including:

  • Content Marketing Manager
  • Social Media Consultant/Co-ordinator
  • Digital Marketing Assistant
  • Communications Assistant


You have access to the course for 18 months but can complete faster than this if you wish.

Delivery & Support

This course is delivered online and can be commenced anytime.

Enrolment includes access to the online learning platform and Facebook support group. Premium Diploma enrolments also include access to a personal Social Media Mentor.

Course Brochure

To download a brochure CLICK HERE.


There are eight subjects in the 10118NAT Diploma of Social Media Marketing

The five core Social Media subjects simulate the process of implementing a social media marketing strategy. The remaining three subjects are Business & Marketing electives.


There are no exams in the Diploma of Social Media Marketing.

You test your learning by completing optional quiz questions and activities throughout the course, plus an open book self-paced assessment activity at the end of each subject.

You need access to an internet-connected computer for the duration of the course.

There are no minimum education requirements however we recommend you have language, literacy and numeracy skills sufficient to allow you to interpret documents, prepare written reports and prepare budget spreadsheets.

If you intend to apply for a Loan or Funding option (where available) to pay for your tuition fees, additional entry criteria may apply as detailed in the Pricing Options.

Option 1: Payment Plan

A $600 deposit + interest free payment plan of $300 pm x 11 months = $3,900.

Discounts apply for upfront payments and/or group enrolments. For more details, click here.

OR UPGRADE to our Premium Social Media Diploma which includes 15 x 30-minute sessions with your own Social Media Mentor. Only $5,445 via a $600 deposit + $285pm x 17 months.

Option 2: Study Loan

Study Loans (a private lender), will progressively loan you the tuition fee. The loan, plus interest, is repaid over a maximum 4-year term, from as little as $34 per week. For more details, click here.

How do I Enrol?

You can enrol and start studying anytime. To enrol:

  • Phone 1300 887 991 and our Course Consultants will answer your questions and help you get started, or
  • For full course enrolments fill out our online Application Form, or
  • For group enrolments, contact our Partnership Manager on 0411 597 927 or enter your details here.

You may be required to provide completed documentation and Identification to complete your enrolment or complete a Core Skills assessment to help ensure the course is suitable for you.

Recognition of Prior Learning (RPL)

If you believe you already have the knowledge required to attain some (or all) of the subjects, you may be able to save yourself some effort and money by doing ‘Assessment Only’ for those subjects.

This is where you complete the same Assessments as if you were doing the course, but without the study. As this is an individual process, please speak with our Course Consultants for more details.

Reasons to study the 10118NAT Diploma of Social Media Marketing with Australis College:

Award-Winning Trainers

Our Social Media trainers are skilled and current industry practitioners who will ensure you graduate with the real-world knowledge needed to succeed in this ever-changing industry. This includes the award-winning Renee Dembowski (founder of Social Butterfly Marketing, Winner ‘Most Innovative Use of Social Media Marketing Australasia’, Finalist 2019 QLD VET Trainer of the Year) and the incredible Michelle Badato (Digital Marketing Strategist).

Course Content

Our course not only includes standard Social Media Diploma content but also additional materials authored by Australis and other industry experts, covering multiple marketing and business topics.

We also provide a range of elective topics (depending on your enrolment option) for you to choose from, allowing you to design your course to match your particular needs and interests.

But wait….there’s more!

Your time and your career are too important to risk with the wrong training provider.

For more details on choosing a provider, please also take a look at Why Australis?